The main point of McLuhan’s idea is that a society dominated by electronic media will differ from a print-dominated one because people relate to the world around them according to which senses they use to learn about it. The media, like other tools, extend human capacities. …

The process of perception works differently in different individuals. Some perceptual differences include: · Biological differences · Cultural differences · Different socializing environments · Different education levels · Different religious backgrounds No two people perceive the world in the same way because no two people have had the same experiences…

What is the two-step flow theory? The two-step flow theory takes a close look at role of mass media opinion leaders and their effect on the public. Prior to the two-step flow theory there was the hypodermic theory which is a theory that looked at the direct influence that the…

The magic bullet/ hypodermic theory is a communications theory that “suggests that media messages are immediately received and fully accepted by the audience” (Lowery, 1995). The theory got the name “magic bullet” theory as well because it is the idea that media messages, resembling bullets, are fired into the receiver’s…

What is User-Generated Content? User-generated content has become an absolute must when using social media as a marketing tool. User-generated content is exactly what it sounds like. It is content created by customers and users that can then be repurposed by brands when promoting online. …

Moderating a Facebook Group: Why? When it comes to starting a Facebook group, someone has to be able to moderate it. As Facebook admits itself, “people are different, but that’s what makes the world great. But those differences can sometimes cause misunderstandings, confusion, even controversy”. Sometimes members can have conversations…

After moving to New York City, I decided I would look into joining some sort of a co-working space. Let me tell you, living alone and working alone in a new city can be isolating so the concept of a co-working space sounded like the perfect fit. New York City…

When deciding on the Facebook group I wanted to create, I made my final decision due to an overwhelming amount of people posting on TikTok about living alone. A lot of girls my age were sharing on TikTok that it was hard for them to get used to living alone…

So, you started your Facebook group and now you are wondering how to get members and grow your community? People aren’t just going to magically appear in your Facebook group, but luckily there are a few surefire ways to get your group out there for your target audience to see…