Kaitlin Sweyer·Jul 18, 2022Qualitative or Quantitative?AWhen it comes to research in the mass communication field, there are two kinds that researchers tend to focus on: quantitative and…
Kaitlin Sweyer·Jun 17, 2022“The Medium is the Message”- or is it?The main point of McLuhan’s idea is that a society dominated by electronic media will differ from a print-dominated one because people…
Kaitlin Sweyer·May 30, 2022How are you persuading your audience? A deep dive into the Elaboration Likelihood Model.The process of perception works differently in different individuals. Some perceptual differences include:
Kaitlin Sweyer·May 22, 2022Are You Making Up Your Own Mind or Are Thought Leaders Doing it For You?What is the two-step flow theory? The two-step flow theory takes a close look at role of mass media opinion leaders and their effect on the…
Kaitlin Sweyer·May 16, 2022What is the Magic Bullet Communication Theory and is it Really That Relevant Today?The magic bullet/ hypodermic theory is a communications theory that “suggests that media messages are immediately received and fully…
Kaitlin Sweyer·Nov 27, 2021Using User-Generated Content Within Facebook GroupsWhat is User-Generated Content?
Kaitlin Sweyer·Oct 30, 2021Flew The Coup: Fighting Back Against Inequality in the Workplace.After moving to New York City, I decided I would look into joining some sort of a co-working space. Let me tell you, living alone and…
Kaitlin Sweyer·Oct 24, 2021Promoting a Facebook Group in TikTokWhen deciding on the Facebook group I wanted to create, I made my final decision due to an overwhelming amount of people posting on TikTok…
Kaitlin Sweyer·Oct 17, 2021Tips and Tricks For Growing a Facebook Group!So, you started your Facebook group and now you are wondering how to get members and grow your community? People aren’t just going to…
