Kaitlin SweyerQualitative or Quantitative?AWhen it comes to research in the mass communication field, there are two kinds that researchers tend to focus on: quantitative and…3 min read·Jul 18, 2022----
Kaitlin Sweyer“The Medium is the Message”- or is it?The main point of McLuhan’s idea is that a society dominated by electronic media will differ from a print-dominated one because people…2 min read·Jun 17, 2022----
Kaitlin SweyerHow are you persuading your audience? A deep dive into the Elaboration Likelihood Model.The process of perception works differently in different individuals. Some perceptual differences include:3 min read·May 30, 2022----
Kaitlin SweyerAre You Making Up Your Own Mind or Are Thought Leaders Doing it For You?What is the two-step flow theory? The two-step flow theory takes a close look at role of mass media opinion leaders and their effect on the…2 min read·May 22, 2022----
Kaitlin SweyerWhat is the Magic Bullet Communication Theory and is it Really That Relevant Today?The magic bullet/ hypodermic theory is a communications theory that “suggests that media messages are immediately received and fully…3 min read·May 16, 2022--1--1
Kaitlin SweyerUsing User-Generated Content Within Facebook GroupsWhat is User-Generated Content?3 min read·Nov 27, 2021----
Kaitlin SweyerModerating a Facebook Group: How and WhyModerating a Facebook Group: Why?3 min read·Nov 14, 2021----
Kaitlin SweyerFlew The Coup: Fighting Back Against Inequality in the Workplace.After moving to New York City, I decided I would look into joining some sort of a co-working space. Let me tell you, living alone and…4 min read·Oct 30, 2021----
Kaitlin SweyerPromoting a Facebook Group in TikTokWhen deciding on the Facebook group I wanted to create, I made my final decision due to an overwhelming amount of people posting on TikTok…2 min read·Oct 24, 2021----
Kaitlin SweyerTips and Tricks For Growing a Facebook Group!So, you started your Facebook group and now you are wondering how to get members and grow your community? People aren’t just going to…4 min read·Oct 17, 2021----