Kaitlin SweyerQualitative or Quantitative?AWhen it comes to research in the mass communication field, there are two kinds that researchers tend to focus on: quantitative and…Jul 18, 2022Jul 18, 2022
Kaitlin Sweyer“The Medium is the Message”- or is it?The main point of McLuhan’s idea is that a society dominated by electronic media will differ from a print-dominated one because people…Jun 17, 2022Jun 17, 2022
Kaitlin SweyerHow are you persuading your audience? A deep dive into the Elaboration Likelihood Model.The process of perception works differently in different individuals. Some perceptual differences include:May 30, 2022May 30, 2022
Kaitlin SweyerAre You Making Up Your Own Mind or Are Thought Leaders Doing it For You?What is the two-step flow theory? The two-step flow theory takes a close look at role of mass media opinion leaders and their effect on the…May 22, 2022May 22, 2022
Kaitlin SweyerWhat is the Magic Bullet Communication Theory and is it Really That Relevant Today?The magic bullet/ hypodermic theory is a communications theory that “suggests that media messages are immediately received and fully…May 16, 20221May 16, 20221
Kaitlin SweyerUsing User-Generated Content Within Facebook GroupsWhat is User-Generated Content?Nov 27, 2021Nov 27, 2021
Kaitlin SweyerModerating a Facebook Group: How and WhyModerating a Facebook Group: Why?Nov 14, 2021Nov 14, 2021
Kaitlin SweyerFlew The Coup: Fighting Back Against Inequality in the Workplace.After moving to New York City, I decided I would look into joining some sort of a co-working space. Let me tell you, living alone and…Oct 30, 2021Oct 30, 2021
Kaitlin SweyerPromoting a Facebook Group in TikTokWhen deciding on the Facebook group I wanted to create, I made my final decision due to an overwhelming amount of people posting on TikTok…Oct 24, 2021Oct 24, 2021
Kaitlin SweyerTips and Tricks For Growing a Facebook Group!So, you started your Facebook group and now you are wondering how to get members and grow your community? People aren’t just going to…Oct 17, 2021Oct 17, 2021
