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Kaitlin Sweyer
Kaitlin Sweyer

17 Followers

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Jul 18, 2022

Qualitative or Quantitative?A closer Look at both their Contributions to the Mass Communication Field

When it comes to research in the mass communication field, there are two kinds that researchers tend to focus on: quantitative and qualitative. Qualitative research involves collecting and analyzing non-numerical data (e.g., text, video, or audio) to understand concepts, opinions, or experiences. Quantitative research is the process of collecting and…

3 min read

Qualitative or Quantitative?A
Qualitative or Quantitative?A

3 min read


Jun 17, 2022

“The Medium is the Message”- or is it?

The main point of McLuhan’s idea is that a society dominated by electronic media will differ from a print-dominated one because people relate to the world around them according to which senses they use to learn about it. The media, like other tools, extend human capacities. …

2 min read

“The Medium is the Message”- or is it?
“The Medium is the Message”- or is it?

2 min read


May 30, 2022

How are you persuading your audience? A deep dive into the Elaboration Likelihood Model.

The process of perception works differently in different individuals. Some perceptual differences include: · Biological differences · Cultural differences · Different socializing environments · Different education levels · Different religious backgrounds No two people perceive the world in the same way because no two people have had the same experiences…

3 min read

How are you persuading your audience? A deep dive into the Elaboration Likelihood Model.
How are you persuading your audience? A deep dive into the Elaboration Likelihood Model.

3 min read


May 22, 2022

Are You Making Up Your Own Mind or Are Thought Leaders Doing it For You?

What is the two-step flow theory? The two-step flow theory takes a close look at role of mass media opinion leaders and their effect on the public. Prior to the two-step flow theory there was the hypodermic theory which is a theory that looked at the direct influence that the…

2 min read

Are You Making Up Your Own Mind or Are Thought Leaders Doing it For You?
Are You Making Up Your Own Mind or Are Thought Leaders Doing it For You?

2 min read


May 16, 2022

What is the Magic Bullet Communication Theory and is it Really That Relevant Today?

The magic bullet/ hypodermic theory is a communications theory that “suggests that media messages are immediately received and fully accepted by the audience” (Lowery, 1995). The theory got the name “magic bullet” theory as well because it is the idea that media messages, resembling bullets, are fired into the receiver’s…

3 min read

What is the Magic Bullet Communication Theory and is it Really That Relevant Today?
What is the Magic Bullet Communication Theory and is it Really That Relevant Today?

3 min read


Nov 27, 2021

Using User-Generated Content Within Facebook Groups

What is User-Generated Content? User-generated content has become an absolute must when using social media as a marketing tool. User-generated content is exactly what it sounds like. It is content created by customers and users that can then be repurposed by brands when promoting online. …

3 min read

Using User-Generated Content Within Facebook Groups
Using User-Generated Content Within Facebook Groups

3 min read


Nov 14, 2021

Moderating a Facebook Group: How and Why

Moderating a Facebook Group: Why? When it comes to starting a Facebook group, someone has to be able to moderate it. As Facebook admits itself, “people are different, but that’s what makes the world great. But those differences can sometimes cause misunderstandings, confusion, even controversy”. Sometimes members can have conversations…

3 min read

Moderating a Facebook Group: How and Why
Moderating a Facebook Group: How and Why

3 min read


Oct 30, 2021

Flew The Coup: Fighting Back Against Inequality in the Workplace.

After moving to New York City, I decided I would look into joining some sort of a co-working space. Let me tell you, living alone and working alone in a new city can be isolating so the concept of a co-working space sounded like the perfect fit. New York City…

4 min read

Flew The Coup: Fighting Back Against Inequality in the Workplace.
Flew The Coup: Fighting Back Against Inequality in the Workplace.

4 min read


Oct 24, 2021

Promoting a Facebook Group in TikTok

When deciding on the Facebook group I wanted to create, I made my final decision due to an overwhelming amount of people posting on TikTok about living alone. A lot of girls my age were sharing on TikTok that it was hard for them to get used to living alone…

2 min read

Promoting a Facebook Group in TikTok
Promoting a Facebook Group in TikTok

2 min read


Oct 17, 2021

Tips and Tricks For Growing a Facebook Group!

So, you started your Facebook group and now you are wondering how to get members and grow your community? People aren’t just going to magically appear in your Facebook group, but luckily there are a few surefire ways to get your group out there for your target audience to see…

4 min read

Tips and Tricks For Growing a Facebook Group!
Tips and Tricks For Growing a Facebook Group!

4 min read

Kaitlin Sweyer

Kaitlin Sweyer

17 Followers
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    Ali Cozzolino-Smith

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